B2B Demand Generation & Appointment Setting
Pay for meetings. Not promises.
Every appointment is BANT-qualified, AHO-briefed, and calendar-confirmed before it touches your AE’s schedule. No-shows replaced. Powered by 9 first-party B2B media brands reaching 15M+ decision-makers.
- 90%+ show rate
- No-shows replaced
- Zero retainer to start
Powered by first-party intent data
15M+
decision-makers reached monthly
9
owned B2B media brands
90%
meeting show rate
35%
BANT close rate
The MQL Math
Your pipeline is full. Your calendar is empty.
The industry spends heavily on leads that never become meetings. Here's why "more MQLs" stopped being the answer.
87%
of MQLs get rejected by sales as not-ready
13%
industry median MQL-to-SQL conversion rate
$1,154
true cost per SQL when you account for wasted spend
We don't sell leads. We sell confirmed, BANT-qualified meetings - already briefed, already calendar-locked. Your AEs walk into conversations, not chases.
What We Do
Six core services. One revenue outcome.
Every service feeds the Waterfall - from intent signal to qualified meeting.
Appointment Generation
BANT-qualified meetings on your AE's calendar. Pay per meeting held.
Account-Based Marketing
50–200 named accounts. Multi-channel orchestration until meetings book.
Lead Generation
Multi-channel orchestration that adapts to engagement, not a rigid 7-touch script.
Content Syndication
Amplify your content where decision-makers consume it. Lead capture at every touchpoint.
Display Advertising
Intent-targeted display retargeting in-market buyers until they book meetings.
The Waterfall Model
Six checkpoints. One confirmed meeting.
Every appointment passes through our Cyborg SDR pod - AI-driven prospecting plus human qualification. You only pay at the final checkpoint.
ICP & Database Build
We map your ICP against 15M+ decision-makers across our 9 owned media brands.
First-Party Intent Scoring
Live signals from AITechTrend, MarTechTrend, FinTechFilter, etc. - intent you can't buy elsewhere.
Cyborg Outreach
Multi-channel pods running email, telemarketing, LinkedIn, SMS - AI-accelerated, human-refined.
Live BANT Qualification
Budget, Authority, Need, Timeline - verified in a real conversation.
AHO Brief + Calendar Lock
Your AE receives a full Appointment Handover document before the meeting.
Meeting Delivered
Confirmed meeting, briefed AE, prepared buyer. This is the only step you're billed for.
Why This Works
Traditional setters sell leads.
We sell outcomes.
Traditional appointment setters
- Paid per lead - incentive favors volume over quality
- "Engagement" counted as intent (opens, clicks)
- AE walks in blind, re-qualifies on the call
- 40–60% show rates, you eat the no-shows
- Opaque data - you don't own the source list
- Retainer locks you in before proof
DemandNexus Waterfall
- Paid per BANT-qualified meeting held
- Live conversations verify all four BANT criteria
- AHO brief delivered before meeting starts
- 90%+ show rate, no-shows replaced at no cost
- Full data ownership - every contact and intent signal
- Start with 6 meetings - no retainer required
Industries
Built for B2B tech & regulated industries.
Vertical SDRs. Vertical playbooks. Vertical media coverage.
Our First-Party Data Network
9 owned B2B media brands. 15M+ decision-makers reached monthly.
First-party intent data competitors can't buy. When your ICP reads, we know.
Trusted By
B2B tech leaders.
"Their expertise in appointment setting is unparalleled, consistently delivering high-quality leads for our sales team."
Alexander Mitchell
Marketing Manager, PharmTech Innovations
"The email and display advertising strategies have been instrumental in creating brand awareness and engaging our target audience."
Jonathan Reynolds
Marketing Director, InfoTech Solutions
"The meticulous BANT qualification process ensures that our sales efforts are directed towards leads with genuine potential."
Benjamin Carter
CEO, FinBiz
Pricing
Two ways to work with us.
One outcome.
Retainer · Best ROI
Waterfall Pod
Dedicated SDR pod. 15–40+ guaranteed meetings/month.
- 3-month minimum
- From $7,500/mo
- $400–$500 per meeting
- Media + PR included
Pay per meeting · No retainer
Appointment Campaigns
Test quality before scaling. Start with 6 meetings.
- No retainer
- From $449/appt
- Pay upfront
- Save up to 36% on volume
Not sure which fits? Book a 45-min Audience-Match Audit.
By The Numbers
Numbers that actually count.
250+
Clients who stopped wasting money on MQLs
2,500+
Tech products tracked for intent signals
1,000+
Total campaigns delivered
15M+
Contacts enriched with buying intelligence
5M+
Qualified conversations started (not 'leads delivered')
200+
Tech brands who trust us with their pipeline
Stop paying for promises
Turn your cold database
into warm pipeline
Book a 45-minute audience-match audit.
We will show you which contacts in your database are showing buying intent right now.
- No pressure
- Live intent signals
- Tier recommendation
